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Showing posts with the label Persuasion

Storytelling and Influence

Dr Patient Consult 2025 by Geoffrey Sutton & Artspace  Yesterday, I spoke with my physician about a procedure, which required his referral to a specialist. He mentioned some pros and cons but said he only had about five patients who had undergone the procedure. Then, he asked if I knew anyone who had had it done. I didn't, and he thought that was unfortunate. I left with the impression he wasn't enthusiastic about the referral. I was just seeking the opinion of the expert. However, my doctor did tell me the procedure was costly, which made me think I might not get an objective analysis from the specialist. Why would a doctor ask if I had a friend who had the procedure? Since his sample of five patients did not fare well, he was reluctant to give a blanket referral. I understand that; however, because I am somewhat familiar with research methods and statistics, I prefer information from a large sample with reliable data. What can we learn from research? It turns out, a frien...