EFFECTIVE APOLOGIES What Works? Individuals and business leaders often find themselves apologizing or dealing with requests for an apology. Most are seeking forgiveness and many wish to make things right. But correcting mistakes is not always easy. Having an affair destroys most romantic relationships . Some partners do forgive and reconcile. Many do not. In an age of ubiquitous cameras, high speed internet communication, and hackers, odds increase that cheaters will be revealed to a wide audience. Of course, it’s not just the spouse or partner who suffers—children, relatives, and close friends hurt as well. Usually the small stuff can be handled with an “I’m sorry” as long as it appears genuine. When the offense causes some difficulty, reputable businesses make amends. For example, after incorrect ticketing in China, I was moved to business class–too bad it was only an hour flight! Larger offenses cause more distress and law suits are costly. ...
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