The TIMES writer misuses the term “bribe” in the story. “The Right Way to Bribe Your Kids to Read” KJ Dell’Antonia July 23, 2016 The New York Times Although it is common for many to consider rewards for behavior as “bribes,” the term often carries the meaning of influencing people to violate trust or break a rule. In short, it suggests rewards and prizes may be morally questionable. The quotes in the story also refer to rewards in a confusing manner. Consider this. If reading were a rewarding activity, then it would be rewarding in itself and there would be no need for external rewards—a new book might suffice to encourage more reading. Psychologists prefer the term “reinforcement” to refer to events or tangibles that, when presented following a behavior, serve to strengthen the desired behavior. And in research or clinical practice, psychologists recommend fading (reducing) reinforcements as the behavior becomes a habit. Even better, different schedules o...
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