Anchors and Survey Items

 

Anchors are the labels at the end points of a rating scale.

For example, a researcher may ask respondents to rate an item on a five-point scale of agreement ranging from 1 = strongly disagree to 5 = strongly agree.

The two endpoint labels, strongly disagree and strongly agree, are the anchors.

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Geoffrey W. Sutton, PhD is Emeritus Professor of Psychology. He retired from a clinical practice and was credentialed in clinical neuropsychology and psychopharmacology. His website is  www.suttong.com

 

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